Matt and Kami met through a mutual business associate. Matt was working as VP, Engineering at a junior energy company, where he learned that the company was selling its natural gas to an integrated energy multinational at a loss due to high transportation costs. He discovered that the gas was being used to produce hydrogen for hydrocarbon upgrading and refining, and that the multinational had plans to scale its hydrogen facilities to produce hundreds of thousands of tonnes per year with associated carbon capture and storage (CCS) technology in an attempt to capture up to 90% of the facility's CO2 emissions. Matt started investigating producing hydrogen in-house, but quickly realized that it wasn't economic at price parity utilizing incumbent methods, let alone with the added cost of CCS.